This is why feedback to a business is critical, whether they come from positive or negative reviews. Users look at reviews online to measure how trustworthy and credible a business is.

Having 25 reviews can increase revenue by over 100 percent ( G2).

Customers want to see about 40 reviews before they think a brand or product is trustworthy ( Oberlo).93 percent of people say reviews have influenced their buying decisions ( ExplodingTopics).88 percent of people trust reviews as much as recommendations from friends and family ( Business2Community).Google uses reviews as “social proof” in its search algorithmĪs the statistics below show, other reasons reviews matter include:.Google is the most popular platform, with the majority of customers using it to read reviews.Customers trust reviews on third-party platforms more than ones on your clients’ websites.

Here are some other reasons Google reviews matter for your client’s business: Google uses reviews from many platforms, but it especially favors reviews from Google Business Profile (GBP) for its local search algorithm. Reviews are essential for everything from sales to your clients’ SEO efforts.

How to see my google reviews